GEO in Digital Marketing: A Complete Beginner’s Guide (2026)
The way that people search for information is rapidly evolving. A few years ago, the standard approach was to type a few keywords into Google, open up a few relevant sites, and do a manual comparison of the results. Now, people are also beginning to rely on AI-powered search tools such as ChatGPT, Gemini, Perplexity, and Google’s own AI capabilities to get direct answers to their questions. For example, instead of searching for the best digital marketing agency in Bhopal, an individual might ask an AI assistant: “Which […]
